Roger Bracken Appointed Chairman of Leading UK Fintech, CreatePay
- Roger Bracken joins CreatePay, a high-growth UK fintech enabled card acceptance provider, as Non-Executive Director and Chairman
- Brings extensive leadership experience from, TSG, First Data, and NCR
- Appointment enhances board focus on strategy, growth and partnerships
London, UK – 1st October 2025 — CreatePay, one of the UK’s fastest-growing fintech enabled card acceptance providers, today announces the appointment of Roger Bracken as Non-Executive Director and Chairman of the Board.
This appointment marks a significant milestone for CreatePay following an exceptional first two years in business. CreatePay has rapidly become the top-performer amongst its competitors serving over 10,000 merchants and is now acquiring 1000 new clients every month. The company will have 150 staff by January 2026 and has been investing and developing its own technology stack culminating in the launch of its ‘CreatePay One’ product solution. Already its merchant customers can see their transactions real-time through the merchant app on their smartphones. CreatePay have built a central hub which provides a single version of the truth for every activity, client interaction and transaction that happens across their sales, service operation, and across the merchant base.
Roger Bracken brings a wealth of leadership, strategy and boardroom experience in payments and financial services, serving on the board of Caxton Payments today and previously as Chairman of AIBMS. He has held senior roles at global payments technology leaders including NCR, First Data, and TSG.
At NCR, Roger led the UK banking division and served in a European services leadership role. Following an MBA from London Business School, he joined First Data as UK Country Manager and advanced to lead its European business, overseeing 5,000 employees and managing $1.2 billion in revenue and $350 million in EBITDA. More recently, he served as European CEO at TSG, a New Zealand-based embedded payments software company. He played a key role in its scaling and growth, and ultimately its sale to private equity in 2019 for US$850 million.
Roger also brings deep governance experience. He chaired the Board of AIB Merchant Services for five years and has held Approved Person status with both the Central Bank of Ireland and the FCA.
Currently, Roger has a portfolio career advising fintechs and investors. He is Chairman and CEO of TFPA, a consultancy focused on helping fintech scale-ups accelerate revenue, enter new markets, and optimise their go-to-market strategies. He also sits on the board of Caxton Payments and advises leading growth equity firm Vitruvian Partners.
Roger Bracken, Chairman, CreatePay, commented:
“CreatePay is a fast-growing business led by an exceptional team with a deep understanding of the payments market and a laser-sharp focus on execution. It’s been a pleasure to work with Stephen and the team over the past 18 months in an advisory capacity, and I’m thrilled to now deepen my involvement as Chairman. CreatePay is a high-quality business selecting the top talent in its space and focusing on more valuable merchants with a compelling offer. While its still a relatively new entrant its focus on quality, execution and a tech enabled proposition has set it apart from its competitors. I look forward to supporting its continued growth and help shape its strategic direction.”
Stephen Wells, CEO, CreatePay, said:
“We are delighted to welcome Roger to the Board. His deep knowledge of the UK payments landscape, combined with his track record in scaling high-growth fintechs, will be invaluable as we enter the next phase of our journey. His board-level experience, private equity insight and regulatory knowledge will bring significant strategic value to CreatePay.”