The UK hospitality sector is forecast to reach £143 billion by 2026, driven by technological advancements, shifting consumer demands and evolving industry standards (UKHospitality). To capitalise on this growth, UK businesses need to stay ahead of emerging trends. Here are major hospitality trends for 2025, including actionable opportunities to expand and thrive:
1. Digital First Experiences
With digital-first dining becoming standard, businesses must offer seamless mobile ordering, QR-coded menus and digital payments. Deloitte highlights that digital convenience influences over 85% of dining decisions (Deloitte).
Opportunity: Integrate tech-driven experiences such as AI-driven menu recommendations and automated service robots.
2. Data Driven Personalisation
Leveraging data analytics will become essential. Customers now expect personalised offerings based on past preferences, allergies and spending habits (McKinsey).
Opportunity: Utilise comprehensive EPOS and CRM solutions to create tailored marketing campaigns and personalised loyalty programmes.
3. Sustainability and Ethical Practices
66% of UK diners actively seek sustainable venues, according to the Sustainability Restaurant Association (SRA). Reducing waste, opting for compostable packaging and sourcing ethically produced ingredients can set your business apart.
Opportunity: Clearly communicate sustainability initiatives via digital platforms and in-store signage to build brand loyalty.
4. Prioritising Customer Experiences
Customers now prefer memorable experiences over transactional visits. From interactive cooking classes and themed dining events to live entertainment, the experience economy is booming (Eventbrite).
Opportunity: Regularly organise unique events and experiences to increase footfall and customer loyalty.
5. Rapid, Contactless Payments
With cashless payments becoming the norm, hospitality venues need robust, quick checkout solutions. Apple Pay, Google Pay and Klarna are now standard expectations (Worldpay).
Opportunity: Invest in reliable, fast digital payment systems like those offered by CreatePay.
6. Enhanced Health and Safety Measures
Post-pandemic, customers prioritise cleanliness and safety. Clear hygiene protocols and visible sanitisation can reassure guests (Visit Britain).
Opportunity: Promote health standards prominently online and onsite to attract safety-conscious customers.
7. Hybrid Hospitality Spaces
Flexibility in hospitality spaces, such as coworking spaces within hotels and cafés, meets the increasing demand for flexible work options (CBRE).
Opportunity: Create hybrid spaces to attract remote workers and diversify revenue streams.